Why I Do This
Why I Do This.
I'm Yang Chen. China born. US educated. Europe based. I've never stayed in one lane. Never wanted to. My foundation is information and communication. That's the big roof. Under it: a Bachelor's in International Journalism. Two Master's — one in Media Management, one in Marketing Management. Three degrees. One throughline: understanding how information moves, how people connect, and how stories shape decisions — across cultures, languages, and systems.
I learned to see the full picture early. To read between lines. To hear what's not being said. That skill never left me. It just kept finding new homes. Marketing was one. Healing was another. Same skill. Different languages.
Marketing was fulfilling. I enjoyed the craft, the strategy, the game. But I started to notice something. The people I helped — founders, leaders, creatives — were hitting all the targets. Revenue up. Brands launched. Careers made. And yet. So many of them still felt empty. Including me.
Marketing gave me a career. It didn't give me meaning. Healing gave me meaning. It didn't pay the bills. I didn't see why I had to choose. So I built a bridge instead. YC Insight is that bridge — between ambition and intuition, between strategy and soul, between the world of academia and the world of execution, between the Eastern way of knowing and the Western way of doing. Not because I have all the answers. Because I know what it feels like to be halfway through a life and realize you're living someone else's script.
The Turning Point
The Pivot.
There was no dramatic movie moment. Just a quiet realization. The frameworks I was teaching — they worked on the outside. They didn't work on me. I was building brands and breaking inside. So I started asking different questions.
Not 'what's the strategy?' but 'who am I becoming?' Not 'how do I grow?' but 'why am I chasing this?' Astrology didn't give me answers. It gave me language for questions I couldn't name. Healing didn't erase my wounds. It taught me how to hold them.
And slowly, the two worlds started talking to each other. My strategy became more human. My healing became more grounded. That's YC Insight. Not a fusion. A bridge.
Academic Foundation
3 degrees. 3 countries. One throughline.
International Journalism
How to find the story, verify the facts, and communicate across cultures — before anyone calls it content marketing.
Media Management
How media systems work at scale — distribution, audience behaviour, editorial strategy. The infrastructure behind the message.
Marketing Management
Where theory meets market reality — brand architecture, GTM strategy, and the mechanics of growth.
Three degrees gave me the language of theory — how systems work, how information flows, how markets behave. Decades of execution gave me the language of reality — what actually happens when the plan meets the room. Most people live on one side of that gap. I've spent my career building the bridge between them.
East ↔ West
Born in China. Educated in the US. Based in Europe. I grew up with one way of seeing the world and spent years learning another. Eastern thinking taught me to read patterns, trust cycles, and hold paradox. Western thinking taught me to build systems, measure outcomes, and move fast. I don't choose between them. I translate.
Field Experience
Theory is where it starts. The field is where it counts.
From newsrooms to boardrooms. From start-up basements to global brand launches.
Formative Experiences
Summer Olympic Games
Beijing · 2008
Volunteered at one of the most watched events in human history — coordinating across languages, cultures, and time pressure at a scale most people never encounter. Learned what it means to serve something larger than yourself.
World Exposition
Shanghai · 2010
Part of the team behind the largest World Expo in history — 73 million visitors, 192 countries. Recognised as a member of an Excellent Team among all volunteer units. Operated at the intersection of global diplomacy, cultural exchange, and mass communication. A masterclass in how the world presents itself.
Journalist — State-Level Coverage
Reported from diplomatic summits and head-of-state meetings. Covered immersive art press launches firsthand. Trained to find the story, verify the facts, and communicate across cultures under deadline pressure.
Media Transition Strategist
Guided legacy media organisations through digital transformation — rethinking distribution models, audience engagement, and new business formats. Bridged editorial culture with the demands of the digital landscape.
Global Brand — Scale & Precision
Operated inside one of the world's most scrutinised technology brands. Learned what it means to execute at scale — where every message is measured, every market is different, and brand consistency is non-negotiable.
Luxury & Events — Precision Storytelling
Worked inside a brand where the margin for error is zero and the audience expects perfection. Delivered high-stakes event marketing and brand activations where atmosphere, detail, and narrative are the product.
Current Role
European Marketing Coordinator
Leading marketing coordination across European markets for one of the world's largest motorcycle manufacturers. Bridging global brand strategy with local market execution across multiple countries and cultures.
The Bridge
Why These Two Worlds Belong Together.
I know what you might be thinking. Marketing and spirituality? In the same room? One feels cold. The other feels soft. They don't usually mix. But that tension is exactly the point.
Both are about seeing what others miss. In marketing, I study human behaviour — what people truly want, what they're afraid to admit, what would change their lives if they had the courage to ask for it. In healing, I do the exact same thing. Astrology isn't about predicting the future. It's about reading patterns. Struggles. Gifts. Timing. Helping people see themselves clearly.
The best marketers I know are deeply intuitive. The best healers I know are fiercely practical. Same muscle. Different training. I refuse to cut off half of who I am to make others comfortable. And I won't ask you to do that either.
YC Insight exists because I believe the people who change things are the ones who can hold both. Ambitious and soulful. Strategic and sensitive. Sharp and soft. That's not a contradiction. That's integration. And that's what I bring — whether I'm launching your brand or sitting with you in the dark.
I don't split myself in two. I build bridges instead.
Not either/or. Both/and.
Business & Marketing
The Strategist.
No fluff. Just results.
I've built brands from nothing. Scaled them across markets. Guided founders through the messy middle. My approach is simple: understand deeply. Build a system. Execute relentlessly.
I bring a global lens to everything I do. China. USA. Europe. I've lived and worked in all three. I don't just understand different markets — I understand different mindsets, different ways of seeing, different ways of deciding. That's the advantage.
Base: Italy. Mindset: Global. I've worked across Europe and beyond — bridging cultures, markets, expectations.
Skills
MKT Strategy · Local & Global Resources · Event Management · Full Delivery · GTM · Brand Launch
Education
✦Bachelor's — International Journalism
✦Master's — Media Management
✦Master's — Marketing Management
Healing & Astrology
The Guide.
I'll walk with you through the dark. Not around it.
I don't use astrology to predict your future. I use it to help you understand your present. It's a mirror. Not a crystal ball.
My healing journey didn't start with astrology. It started with loss. Confusion. The kind of unraveling that makes you question everything — including who you are. Astrology gave me language for what I was feeling. Healing gave me tools to sit with it.
I'm still walking that path. Still learning. Still healing. I share this because I know others are in that same place. Searching. Questioning. Hoping.
Modalities
Practice Background
✦years of personal tarot practice
✦Self-taught astrologer — natal, synastry & transits
✦Lived experience: shadow work, grief & identity shifts
✦Cross-cultural spiritual perspective (East & West)
How I Show Up
How I Show Up.
No Bullshit.
Clarity, not comfort. I'll tell you what I actually see — in strategy and in healing.
Deep Presence.
I don't split my attention. When I'm in a conversation, I'm actually in it — listening for what's said, what isn't, and what's underneath both.
Both/And.
Ambition and soul. Both belong. I refuse to make you choose between being strategic and being human.
Lifelong Student.
Always learning. Always growing. I bring intellectual rigor to everything — including the soft stuff.
Insights
Observations from the Field.
Professional reflections on organizational design, cross-functional execution, and what actually drives results in complex projects.
The views and opinions expressed in this content belong solely to the author and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
My Open Journal
My Open Journal.
Pieces of my journey. Shared with you. Not as a teacher. As a fellow traveler.
Why Choose Me
Not Because I'm Perfect. Because I'm Real.
I've walked through my own dark nights — and I'm still walking.
I use astrology as a tool for clarity, not prediction.
I meet you where you are — not where I think you should be.
I bring intellectual rigor to healing — no vague promises, no magic fixes.
You are the expert of your own life. I'm just here to help you see it more clearly.
From Those Who've Walked With Me
From Those Who've Walked With Me.
"
Yang doesn't just give you a strategy — she gives you a mirror. I came in thinking I had a marketing problem. I left knowing I had a clarity problem. She fixed both.
Founder, Berlin
Marketing partner
"
I was skeptical about astrology. I'm not anymore. Yang used my chart to surface things I'd been avoiding for years. It wasn't comfortable. It was exactly what I needed.
Creative director, Milan
Healing companion
"
I came for the marketing strategy and stayed for the healing work. Yang is one of those rare people who can hold both without losing either. She changed how I see my business — and myself.
Entrepreneur, Amsterdam
Marketing + Healing journey
Before You Go
Before You Go...
I've shared a lot here. Maybe more than is comfortable. But I believe the people we trust are the ones brave enough to be real. So I'll leave you with this:
What part of you are you hiding that actually wants to be seen?
Sit with that. You don't have to answer me. But maybe — just maybe — that's the real reason you're here.
Let's Talk.