YC Insight
I write about what I've learned — from boardrooms to the quiet moments in between.
Path I
Business & Marketing
Thoughts from the field.
Ideas on strategy, positioning, and the thinking behind what actually works — for founders, marketers, and ambitious minds.
Explore the Strategy Path→Path II
Healing & Astrology
Reflections on the journey.
Astrological guidance and personal reflections for those navigating dark, confusing seasons — seeking peace, direction, and clarity.
Explore the Healing Path→"I don't split myself in two. I build bridges instead."
Who is Yang
I'm Yang Chen — a strategist and guide who has spent a career refusing to choose. Born in China. Educated in the US. Based in Europe. Three continents, three degrees, two practices — one throughline: the space between things is where the real work happens.
I've built brands from scratch and sat with people in their darkest seasons. I've studied media systems and read birth charts. I've written go-to-market strategies and journal entries about grief. None of it is a contradiction. All of it is the bridge.
YC Insight exists because I believe the most powerful people are those who can hold both sides — ambitious and soulful, structured and sensitive, Eastern and Western, academic and operational. You don't have to choose which half of yourself to bring to the table.
Both paths are real. Both lead somewhere. I'm here to walk them with you.
Education
Healing & Spiritual Practice
International Background
The Architecture of YC Insight
Every part of this work exists in the space between two things. Not choosing sides — connecting them.
The drive to build and the wisdom to feel. Neither alone is enough. Together, they make decisions that last.
Strategy without soul is just noise. Soul without strategy stays invisible. The bridge is where both become real.
Three degrees. Decades of execution. The gap between what is taught and what is done — I've lived on both sides of it.
East ↔ West
Born in China. Shaped by the US. Rooted in Europe. Two systems of thought, two ways of knowing — one mind that holds them both.
Frameworks give clarity. Feeling gives direction. The best work I've ever done — and helped others do — lives exactly at this crossing.
Logic maps the terrain. Emotion knows the destination. I stopped choosing between them the day I realised the best decisions need both.
The edge that can't be automated
AI processes at scale. Humans feel what matters. The leaders who thrive aren't the ones who resist the machine — they're the ones who know what only they can bring to it.
Yang Chen
What you'll find here
Two paths. One destination.
The Strategy Path
Strategic Thinking
How I think about positioning, messaging, and market entry — shaped by years of doing it across cultures and industries.
Frameworks & Thinking
Mental models and operating systems I've built through real projects — written down so they don't stay locked in my head.
My Work
Projects from the field — anonymised, documented, and shared as honest accounts of what happened and what I learned.
The Healing Path
Astrology
Natal charts, transits, and the language of the sky — not as prediction, but as a map of what's already moving inside you.
Healing Reflections
Personal writing from the harder seasons — what I found when I stopped performing and started paying attention.
Inner Clarity
Reflections on sitting with confusion, grief, and the in-between — not rushing toward resolution, but learning to stay.
From the site
Something brought you here. Let's find out what.
Tell me what you're working on. I'll write back personally.
For the strategist in you
Let's talk strategy.
Working on a brand, a launch, or a positioning problem? Tell me what's on your mind — I'll reply personally.
For the seeker in you
Let's talk healing.
Curious about a reading, a session, or just need to be heard? Drop me a note — no rush, no pressure.
"Say hello — I'm always open to interesting conversations."